Pacific City retail development kicks off recyclable paper cup recycling initiative for the US

HUNTINGTON BEACH, CA— As the surf kicks up for the US Open of Surfing, across the street, Pacific City retail development will be kicking up the first wave of a paper cup recycling program for Southern California and the nation.    

Traditionally, paper cups have typically been sent to landfill, because the inner lining of plastic is not designed to process through paper recycling equipment.  

During the US Open of Surfing, Pacific City will be using a new paper cup called reCUP®, a paper cup with a redesigned inner lining that is universally recyclable in traditional paper recycling equipment. Guests of the property will see these environmentally-friendly reCUPs launch throughout Pacific City during the U.S. Open of Surfing.     

Using a paper cup that is designed to be recycled, enables systems to be put in place for the recycling of paper cups.    

The property is also adding dedicated paper cup recycling receptacles throughout the common areas as Pacific City is participating in Southern California’s new reCUP® Recycling Initiative, a closed-loop recycling program for reCUP® paper cups. The initiative is a blueprint to address paper cup and single-use paperboard packaging waste nationwide through recycling rather than landfill.    

ReCUPs are distributed by 4 Blue Waves, a local foodservice packaging distributor of environmentally-friendly packaging, founded by members of the Huntington Beach/Seal Beach Chapter of Surfrider Foundation. Receptacles will be provided by Busch Systems, and recycling of reCUPs coordinated by Allan Company, one of the largest independent recyclers in the Western United States.    

“We’re thrilled to support such an advancement in sustainable retail property sustainability practices” said Jen Williams General Manager of Pacific City. “For every ton of reCUPs collected, we save: 5 trees, 1,601 gallons of water, 524 hours of electricity and 51 gallons of oil”

As major brands around the world continue to grapple with waste such as paper cups, Pacific City is taking immediate steps to solve this problem and leading the recyclability charge by showing what is possible today.

To learn more about Pacific City, visit To learn more about reCUP®, visit