Here are a list of the most common questions we receive about reCUPs. For additional questions, please give us a call.



Who makes reCUPs?

Contrary to belief, we do not produce or sell packaging. reCUPs are available through licensed manufacturers of Smart Planet Technologies. To learn more about where you can purchase reCUPs, click here. For those interested in becoming a licensed manufacturer of reCUPs, please contact Smart Planet Technologies.

What is EarthCoating®?

EarthCoating® a new paperboard barrier coating made of minerals and plastic (Calcium Carbonate and Polyethylene) By using EarthCoating to create paper cups and other paper-based barrier packaging, the materials become valuable to collect and easy to repulp into recycled paper. For more details about EarthCoating, please visit Smart Planet Technologies.

Why can't I recycle a tradition paper cup? It's just paper right?

Paper cups are not recycled because of the difficulty paper recyclers have processing plastic-coated paper cup stock through their paper recycling equipment. The plastic is used to seal the cup during production and to keep the liquid from leaking through the paper.

Can traditional paper cups be recycled using specialized recycling equipment?

Unfortunately, the few companies throughout the world who claim they recycle traditional paper cups have not provided us with data to support their claims. Without having an understanding of what they're actually doing, its hard to speak intelligently about their processes and how scalable their proposed solutions are. Hopefully, we'll have more information on this subject in the future. 

What type of recyclability claims can I make if I use reCUPs?

Depending on which country reCUPs are being used in will determine which recycling claims may be made. For example, customers in the U.S. are subject to the Federal Trade Commission Green Guides. To learn about what type of claims you can make based on your location, contact Smart Planet Technologies.

Where can I purchase reCUPs?

reCUPs are commercially available for purchase today through licensees of Smart Planet Technologies. To be connected with one of our reCUP licensees, click here. For those interested in becoming a licensed manufacturer of reCUPs, please contact Smart Planet Technologies.

Are reCUPs compostable?

No, reCUPs are not compostable, rather they are engineered to be recyclable. While composting paper cups may make for a better end of life alternative than sending them to a landfill, optimizing them for recyclability is the best end of life option. The composting of paper cups serves a single use and/or linear economy while recycling them supports a circular economy. Virgin paper cup fibers can be recycled up to 7 times over. 

What makes reCUPs different from traditional paper cups?

Unlike traditional paper cups which are made with 100% plastic coating, reCUPs are made with EarthCoating® which makes them valuable to collect and profitable to recycle. To learn more about EarthCoating, visit Smart Planet Technologies.

Are reCUPs compliant for direct food contact?

Yes, reCUPs are compliant for direct food contact in the U.S., EU and U.K.. To learn more or to view our certifications, visit Smart Planet Technologies.

Do reCUPs meet EU migration standards?

Yes, reCUPs meet EU migration standards. To learn more or to view our certifications, visit Smart Planet Technologies.

Do reCUPs work the same as traditional paper cups?

Yes, reCUPs look, feel and function the same way traditional paper cups do. The only difference is that reCUPs are engineered to be recyclable.

Do reCUPs cost a lot more than traditional paper cups?

No, unlike other "green" paper cup alternatives, reCUPs are within a 5% price range compared to traditional paper cups (a small price to pay for a paper cup that's engineered to be recyclable).

What is the "Latte Levy"?

The Latte Levy is a proposed consumer tax by the U.K. Environmental Audit Committee. The proposal to add a 25p tax (approx .34 cents USD) on each paper coffee cup that's not recyclable was recently denied by the government, however, recent reports indicate the proposal is still being considered. The Latte Levy only applies the U.K., however Ireland has imposed a tax on paper cups and other countries are said to be considering similar type proposals.