Short explainer video showing why traditional paper cups are NOT being recycled and how reCUPs may be used to solve the problem.

To demonstrate how reCUPs may be used to solve the paper cup recycling problem, we've put together a closed-loop collection program here in Southern California (where we're located).

1. reCUPs made with EarthCoating are now commercially available.

2. Local retailers are using reCUPs to serve coffee and other beverages to their customers.

3. A local recycling hauler picks up the recycled reCUPs and brings them to the MRF. 

4. Local MRF (material recovery facility) purchases the recycled reCUPs from the recycling hauler. The materials get baled.

5. Recycled paper mills purchase the bales of recycled reCUPs and turn the materials into recycled paper.

6. Packaging companies purchase the recycled paper from the mill and turn it into recycled packaging to sell to local retailers.

reCUP Closed Loop Diagram_3.jpg


We're also currently working with strategic manufacturers, distributors, recyclers and general partners throughout the globe to have reCUPs become widely accepted as recyclable. To start, we encourage you to order reCUPs today and work with us to get your local recycler to accept reCUPs as part of their paper recycling program. 

Traditional paper cups go to landfills

Traditional paper cups are made with a plastic coating that breaks into large, light flakes during the paper repulping process. The resulting mess clogs recycling machines and wreaks havoc on the environment.

an innovative solution is available

Instead of 100% plastic, reCUPs are made using EarthCoating® technology, an award-winning mineral-based coating alternative that's engineered to make paper cups worth collecting and profitable to recycle.

everything stays the same

reCUPs look, feel and function exactly like traditional paper cups, and the manufacturing process is the same too. The only difference is that reCUPs are are made with EarthCoating and are easy for recyclers to process.