Paper cups are being trashed.
Over 50 billion paper cups end up in U.S. landfills each year due to the difficulty paper recyclers have processing plastic-coated papers through their equipment.
Traditional paper cups have an interior plastic coating that clogs paper recycling machines and hurts the environment.
As a result, perfectly good, virgin cup stock fibers are being wasted. It's time to have things be different.
We have a smart solution.
A reCUP™ is made the way a paper cup should have been made from the start — with recycling in mind.
Instead of asking the recycling industry to deal with plastic-coated paper cups that are not recyclable, we've created the reCUP™, paper cups produced using an alternative barrier coating called EarthCoating®.
EarthCoating® is a mineral-based barrier coating that makes reCUPs valuable to collect and profitable to recycle.
Additionally, choosing reCUP™ doesn't mean sacrificing function or profit margins.
reCUPs look and function like traditional cups and are made the same way... except for one MAJOR difference —
reCUPs are engineered to be recyclable.
Smart Planet Technologies received the 2017 Green Arrow Award for System Design and Innovation for reCUP.